Tucker Carlson Media Signs First Ad Deal

 

Former Fox News host Tucker Carlson’s new media company has officially signed its first advertising deal.

The agreement, worth at least $1 million, was reached with conservative-friendly shopping app Public Square, also known as PublicSq., on Friday, according to the app’s CEO, Michael Seifert.

Preliminary details of the agreement between Carlson’s new media company and PublicSq. were first reported by CNBC in July, just days before PublicSq. went public on the New York Stock Exchange. Carlson’s new company is named Last Country, according to The Wall Street Journal.

PublicSq. is the first of likely several other advertisers moving to partner with Carlson at a pivotal time in national politics, as the 2024 presidential election is just over a year away. The PublicSq. ads are set to air on Carlson’s show, which runs on the social media platform X, formerly known as Twitter, starting in November and through the final months of next year’s campaign, according to Seifert.

“People are going to be paying attention,” he said.

The ads will also appear on Carlson’s other platforms, including his website, Seifert added.

The app and its leaders have pushed against environmental, social and governance investment policies in business. The product’s pitches will be woven into Carlson’s show, Seifert said.

“Tucker is going to speak very candidly of the importance of patriotic small businesses and if viewers want to support it, go to Public Square,” Seifert said.

Carlson’s show has reportedly landed millions of views since launching earlier this year, after his acrimonious departure from Fox News. The show has featured interviews with several prominent conservative voices, including former President Donald Trump and 2024 Republican primary candidate Vivek Ramaswamy.