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Monday, October 16, 2023

‘Eras Tour’ Revives Box Office


AMC/Variance’s “Taylor Swift: The Eras Tour” is falling short of pre-release hopes for an October opening weekend record, but is still rejuvenating the box office with what AMC is estimating as a Fri-Sun frame between $95 million and $97 million domestic, reports The Wrap.

Prior to release, AMC projected a $100 million domestic opening for the concert film, which would have topped the $96.2 million October record set in 2019 by “Joker.” The weekend grosses released on Sunday morning are always educated guesses based on Friday and Saturday earnings, and they are usually pretty on point when the final figures are released on Monday.

Infographic: The Numbers Behind Taylor Swift’s ‘The Eras Tour’ | Statista You will find more infographics at Statista

Even if the film falls short of the October record, neither AMC nor other theater chains will bemoan these slightly lower-than-expected numbers. They are still pushing overall weekend grosses to the highest levels seen since “Barbie” topped the charts two months ago.

Moreover, in just three days, Taylor Swift’s concert epic has already passed the unadjusted totals of “Michael Jackson: The Is It” ($72 million in 2009) and “Justin Bieber: Never Say Never” ($73 million in 2011) to become the top-earning concert documentary ever at the domestic box office.

If the weekend figure seems lower than the sky-high guestimates offered up over the last month, well A) some of that was hyperbole and B) it’s still a $20 million concert flick with minimal advertising that just opened with $93 million in domestic earnings.

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