Campbell Brown Exits Meta As VP Media Partnerships

Meta said Campbell Brown, the company’s top executive responsible for handling partnerships with news publishers, is leaving the company after seven years.

CNBC reports the company said Tuesday that Brown, who was previously an anchor for NBC News and CNN, will become a consultant, stepping down from the position of vice president of media partnerships.

Campbell Brown

Brown’s team will be incorporated into another group encompassing media and sports partnerships development and operations, Meta said.

Brown joined Meta in 2017, when the company, then known as Facebook, was facing stout criticism for its handling of the spread of misinformation in the lead up to the 2016 U.S. presidential election. Brown was hired for her journalistic pedigree.

Part of Brown’s role was to act as a liaison between the company and the many different news publishers who relied on the platform to distribute articles to readers. Meta has for years had a rocky relationship with news publishers, who were frustrated with some of the company’s various changes, such as deprioritizing the recommendation of news to users in favor of more entertainment and short-form video.

Meta has been investing heavily in its Reels short-video feature to compete with TikTok, underscoring the company’s efforts to deemphasize news on its social apps.