Philly Radio: Program Vet Mike Kaplan New PD At Alt 104.5 FM

iHeartMedia Philadelphia announced today that Mike Kaplan has rejoined iHeartMedia as Program Director of WRFF ALT 104.5, Philly’s Alternative Rock station,

As Program Director for ALT 104.5, Kaplan will be responsible for overseeing the day-to-day operations of the station’s music, programming, imaging and branding. He will report to Derrick Corbett, Senior Vice President of Programming for iHeartMedia Philadelphia. Amber Miller stays on board as ALT 104.5’s Assistant Program/Music Director and will continue to hold down the 7:00 p.m. to Midnight air shift.

Mike Kaplan

“We’re excited to add a programmer like Mike with a proven track record of excellence to the Philadelphia cluster, said Derrick Corbett, SVP of Programming. “We’re happy to have him back in the company and can’t wait to watch him grow the ALT 104.5 brand.”

Kaplan is an accomplished multi-formatted Content Director with Programming stops in New Orleans, Seattle, New York, and Los Angeles, where he led iHeart’s KYSR, rebranding as “ALT” and teaming with the now nationally-syndicated THE WOODY SHOW, which rose to the #1 position in morning drive. In 2019 and 2022, Kaplan was named among Radio Ink’s Top 50 Programmers in America.

“I can’t thank Thea Mitchem, Tom Poleman, Brad Hardin, and Derrick Corbett enough for supporting my return to the iHeart family in my beloved hometown of Philadelphia,” said Kaplan. “It feels like coming home in more ways than one, especially collaborating again with The Woody Show. Here’s to leading the dynamic ALT 104.5 team and creating more unforgettable moments!”