Audacy Stations Are After Blood

Hello America, would you like to play a game? Audacy is teaming up with film and television studio Lionsgate for a gruesome, yet life-saving activation. Between September 18 and 29, 10 Audacy markets will each partner with local healthcare organizations for “SAW X: BLOODBATH Blood Drive,” a series of blood drives to help save lives and generate buzz for the upcoming release of Saw X.

Through various touch points, Audacy stations will encourage their listeners to roll up their sleeves and donate blood for a great cause. Select attendees will receive tickets to Saw X, concert tickets, theme park tickets, Saw merchandise and more. Saw X releases only in theaters Friday, September 29.

“‘SAW X: BLOODBATH Blood Drive’ is about the heartbeat of humanity coming together for a great cause and we’re pumped to team up with Lionsgate and members of our local communities ahead of the highly anticipated release of Saw X,” said Jenny Nelson, Executive Vice President, Marketing Solutions and Strategy, Audacy. “We’re looking forward to a successful couple of weeks collecting blood to save lives for those in need.”

“When it comes to Saw and blood drives, we have worked with a number of different organizations over the years and we are excited to be partnering once again with Audacy on a multi-city drive that we hope will be the biggest Saw blood drive yet,” said Dani Otero, Senior Vice President, Global Paid Media, Lionsgate. “We are proud that Saw has paved the way in pushing for greater inclusion for blood donations through worthy initiatives like this. These programs are fantastic ways to stay true to the IP while giving horror fans the chance to do some real good for their communities. We are hopeful that ‘The SAW X: BLOODBATH Blood Drive’ will shatter previous records. All blood types are encouraged.”

Participating stations include:

Mix 96.5 (KHMX-FM), Houston

• Date: September 18
• Blood Drive Partner: Gulf Coast Blood Drive
• Link: https://www.audacy.com/mix965houston/events/saw-x-bloodbath

WPGC 95.5 FM (WPGC), Washington, D.C.

• Date: September 22
• Blood Drive Partner: Sickle Cell Association of the National Capital Area, Inc.
• Link: https://www.audacy.com/wpgc/events/wpgcs-saw-x-bloodbath

V-103 (WVEE-FM), Atlanta

• Date: September 23
• Blood Drive Partner: LifeSouth Community Blood Centers
• Link: https://www.audacy.com/v103/events/saw-x-bloodbath-blood-drive

Power 96 (WPOW-FM), Miami

• Date: September 23
• Blood Drive Partner: One Blood
• Link: https://www.audacy.com/power96/events/saw-x-bloodbath

102 JAMS (KRBQ-FM), San Francisco

• Date: September 23
• Blood Drive Partner: Vitalant
• Link: https://www.audacy.com/102jamssf/events/102-jams-saw-x-blood-bath-blood-drive

94.7 The Block (WXBK-FM), New York

• Date: September 25
• Blood Drive Partner: New York Blood Center
• Link: https://www.audacy.com/947theblocknyc/sawxbloodbath

Live 101.5 (KALV-FM), Phoenix

• Date: September 25
• Blood Drive Partner: Vitalant
• Link: https://www.audacy.com/live1015phoenix/events/saw-x-blood-drive

104.3 Jams (WBMX-FM), Chicago

• Date: September 27
• Blood Drive Partner: Vitalant
• Link: https://www.audacy.com/1043jams/events/saw-x-bloodbath

KROQ (KROQ-FM), Los Angeles

• Date: September 29
• Blood Drive Partner: Cedars-Sinai Medical Center
• Link: https://www.audacy.com/kroq/events/saw-x-blood-bath

ALT 103.7 (KVIL-FM), Dallas

• Date: TBD
• Blood Drive Partner: Carter Bloodcare
• Link: https://www.audacy.com/alt1037dfw/SAWXBLOODBATH

Audacy will leverage its reach and local market influence through on-air promotion, editorial, digital and social media content and station homepage takeovers to support the film and blood drive campaign.

For more information, including a full list of all participating stations, event details and pre-registration links, please visit www.Audacy.com/BloodBath.