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Thursday, August 10, 2023

TV Ratings: Trump Bump Benefits CableTV News


Live coverage of the arraignment of former President Donald Trump this past Thursday and breaking news of his indictment two days earlier gave cable news a substantial ratings bump this past week, with MSNBC and CNN benefiting the most, according to TV Newser.

Still, Fox News Channel remained in its usual position as the No. 1 cable news network for the full week. Fox News averaged 1.87 million primetime viewers for the week of July 31, 2023, per live plus same day data from Nielsen.  That’s the largest average audience on basic cable, but -2% from the week prior (July 24, 2023). The network also averaged 199,000 A25-54 viewers in primetime, No. 4 on basic cable and +4% from the week prior.

In total day viewing, Fox News averaged more than 1.16 million total viewers. That’s the largest total day audience on all of basic cable for the 31st consecutive week, and +0.3% from the week prior.  Additionally, Fox averaged 139,000 A25-54 in total day, No. 2 among basic cable networks in the measurement and +1% with the week prior.

Elsewhere on cable news, MSNBC had hits highest rated week in total day viewers since the week of Nov. 7, 2022 (midterm elections) and the highest rated week among Adults 25-54 since the week of April 3 of this year. 

Additionally, Thursday’s special coverage of the Trump arraignment propelled MSNBC to No. 1 across all of TV in total viewers and No. 2 in all of TV among A25-54 behind only ABC.

Third, CNN averaged 710,000 total primetime viewers this past week, up a solid +34% from the week before, and No. 6 on basic cable overall. The network averaged 136,000 A25-54 demo viewers in primetime, +40% from the week before and No. 17 on all of basic cable.

Graphics Courtesy of RoadMN


Fox News has six of the 10 most-watched daily cable news shows this past week, including the top four. The Five is the No. 1 show on cable news for the 14th consecutive week, averaging 2.81 million total viewers at 5 p.m. for the week of July 31. The 8 p.m. Jesse Watters Primetime secured second place on cable news for the week behind The Five with a 2.43 million viewer average.

📺BROADCAST EVENING NEWS


ABC News “World News Tonight with David Muir” stood as the No. 1 program of the week in Total Viewers (7.328 million) on all of broadcast and cable for the 7th straight week during the week of July 31, 2023, based on Live + Same Day Data from Nielsen Media Research. 

“World News Tonight” ranked as the No. 1 newscast on all of broadcast and cable in Total Viewers (7.328 million), Adults 25-54 (1.069 million) and Adults 18-49 (726,000). “World News Tonight” outperformed “NBC Nightly News” (5.924 million, 933,000 and 644,000, respectively) by 1.404 million Total Viewers, by 136,000 Adults 25-54 and by 82,000 Adults 18-49. 

“World News Tonight” increased its Adults 25-54 lead over the NBC program week to week by 14% (136,000 vs. 119,000).  For the week, “World News Tonight” (7.328 million, 1.069 million and 726,000, respectively) defeated “CBS Evening News” (4.229 million, 589,000 and 395,000, respectively) by 3.099 million Total Viewers, by 480,000 Adults 25-54 and by 331,000 Adults 18-49. 

“World News Tonight” has won the last 244 of 245 weeks in Total Viewers and 173 of the last 175 in Adults 25-54. 


📺BROADCAST MORNING NEWS

ABC’s Good Morning America finished the first week of August as the No. 1 morning show in both total viewers and the advertiser-coveted demo of Adults 25-54 for the fourth straight week.

For the week of July 31, according to TV Newser citing live-plus-same-day data from Nielsen, GMA averaged 3.10 million total viewers and 657,000 viewers in the A25-54 demo. That’s +5% in total viewers and an impressive +11% in the A25-54 demo compared to the previous week. Looking at the morning show’s performance to the same week in 2022, GMA was up in total viewers and adults 25-54 demo by +5% and +4%, respectively.

In second place in total viewers and the A25-54 demo for the week of July 31 was NBC’s Today, averaging 2.645 million viewers and 601,000 viewers, respectively. CBS Mornings came in third place for the week of July 31, with an average of 2.63 million total viewers and 435,000 A25-54 viewers.

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