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Thursday, August 24, 2023

Cable TV Ratings: Fox News PrimeTime Line-Up Gaining Traction


Fox News Channel’s revamped primetime lineup of Laura Ingraham, Jesse Watters, Sean Hannity and Greg Gutfeld has grown the network’s audience after one month.

The new lineup launched on July 17 with "The Ingraham Angle" kicking things off at 7 p.m. ET, followed by "Jesse Watters Primetime" at 8 p.m. ET, "Hannity" remaining at 9 p.m. ET and "Gutfeld!" now beginning at 10 p.m. ET. 

From its debut through the week of August 14-21, Fox News has grown 23% among total viewers and 31% among the advertiser-coveted demographic of adults age 25-54 compared to the month prior (June 17 through July 16) from 7-11 p.m. ET. 

Fox News now occupies 44% of the primetime total viewer share, along with 38% of the total demo audience. The lineup has a staggering 200% advantage over CNN among total viewers and 53% in the demo, while topping MSNBC by 28% in total viewers and 21% in the category sought by advertisers. 

Last week as breaking news surrounding former President Trump’s indictment in Georgia dominated the news cycle, Fox News averaged 1.1 million total day viewers while CNN settled for 551,000. Fox News has now been the No. 1 network in all of cable among total viewers for 131 consecutive weeks. 

During primetime, Fox News averaged 1.6 million viewers compared to 770,000 for CNN.


Graphics Courtesy of RoadMN


On the programming front,

The Five is No. 1 daily cable news program for the 14th consecutive week, averaging 2.60 million total viewers at 5 p.m. for the week of August 14. MSNBC’s The Rachel Maddow Show, which now airs Mondays-only, delivered the most total viewers of any cable news broadcast, daily or weekly (3.9 million at 9 p.m.)

MSNBC’s The Last Word With Lawrence O’Donnell secured second place among all daily cable news shows this past week with a 2.20 total viewer average at 10 p.m. Hannity was the third most-watched cable news program of the week with a 2.12 million viewer average at 9 p.m. Gutfeld! averaged 1.86 million viewers at 10 p.m., while Jesse Watters Primetime, which was fronted by guest-hosts throughout the week, secured fifth place on cable news with a 1.84 million viewer average at 8 p.m.

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