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Wednesday, August 9, 2023

Benztown Launches 'Role Callers' For Content Call-Ins


Benztown
, a global leader in radio imaging, voiceover, programming, podcasting and jingles, announces that it has launched Role Callers, an exciting and innovative new on-air enhancement service for radio stations that need to shake up their sound. 

Role Callers provides stations with paid phone actors that offer high-engagement content perfect for drive time or anytime. Role Callers delivers highest quality voice acting services for cash or barter, directed by Benztown producers in collaboration with station program directors and producers, and totally customized to their needs. Role Callers pairs perfectly with Benztown’s Rooster and AmeriCountry prep services for a complete morning/drive time content solution.

The actors call in to radio stations, asking questions, playing along with comedy bits, sharing local information, talking up contests and promotions, and more – all according to the specific needs of each station. The service is available to stations of all formats and market sizes.

Benztown has developed a diverse catalogue of over 100 voice actors who have been fully auditioned and vetted. There are voices and accents for every age, demo, and area of the country.

All scheduling, logistics, and prepping are handled by Benztown audio production professionals with complete discretion. As an introductory special, Benztown is offering one free call with up to two phone actors for the first 10 stations to redeem the offer. The service is available for cash or barter.



Dave “Chachi” Denes, President, Benztown, said: “We live in a digitally overloaded world, and human interaction and connectivity have become increasingly crucial. Role Callers serves as an invaluable tool, effectively sparking live listener engagement on some of the nation's most prominent morning shows.”

Mike Marino, Founder, Rooster and AmeriCountry, said: “We're excited to team with Benztown on Role Callers. This offers yet another element to our well-rounded content service. Combined with our compelling lifestyle topics and stories, Role Callers and Rooster give stations a winning edge over their competitors."

For more information and to get Role Callers for your market, contact Masa Patterson at Benztown at mp@benztown.com or at 818.842.4600.

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