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Saturday, July 15, 2023

TV Ratings: MLB All-Star Game Hits Record Low; However...


Tuesday’s 2023 MLB All-Star Game drew record-low viewership for the second straight year, according to The Athletic citing multiple reports Wednesday. Here’s what you need to know:

The game, which saw the National League win for the first time in 11 years, reportedly averaged 7.006 million viewers on Fox. The previous low from 2022 was 7.507 million, which was a 10 percent decline from 2021.

While the total was down, viewership among males ages 18-49 increased six percent and it was also up four percent among males 25-54, according to The Sports Business Journal’s Austin Karp. The game also had television’s largest primetime audience since Game 5 of the NBA Finals in June (which drew more than 13 million viewers).

MLB’s All-Star Game remains the most-watched All-Star event across sports, however. The NFL’s Pro Bowl Games averaged 6.28 million viewers this year and the NBA All-Star Game saw 4.59 million.

In 2014 the game drew 11.34 million viewers. Twenty years earlier, it drew 22 million viewers in 1994 (in a different universe, obviously).

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