Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison Research surveys 4,000 Americans to measure daily reach and time spent for all forms of audio. This week’s Cumulus Media | Westwood One Audio Active Group® blog outlines the key findings from the Q1 2023 release.
Edison’s “Share Of Ear” Q1 2023:
- Streaming Is Now 20% Of AM/FM Radio Listening
- Podcasts Have Surged
- AM/FM Radio Dominates Ad-Supported Time Spent
- And Voters Spend Their Ad-Supported Audio Time With AM/FM Radio
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison Research surveys 4,000 Americans to measure daily reach and time spent for all forms of audio.
- Perception vs. reality: Agencies and advertisers underestimate AM/FM radio shares and overestimate Pandora and Spotify audiences
- AM/FM radio dominates ad-supported audio share of time spent with a 71% share
- 2023 versus 2017: AM/FM radio is dominant, AM/FM radio streaming grows to beat ad-supported Pandora/Spotify combined, and podcasts triple
- AM/FM radio dominates listening in the car with an 87% share of ad-supported audio
- Streaming soars to 20% of all 25-54 AM/FM radio listening
- A whopping 28% of men 25-54 AM/FM radio listening occurs via the stream, nearly three times the proportion of women 25-54
- Head snapper: AM/FM radio’s 25-54 streaming audiences are +63% larger than ad-supported Spotify and Pandora combined
- Podcast audiences have exploded
- Podcasts’ daily reach among persons 18-49 is up to 34%, up 4 times from 2016
No comments:
Post a Comment