ESPN Audio Outsources All Sales To Good Karma Brands

Good Karma Brands has taken over the sales and sales operations of ESPN Radio Network and the ESPN Podcast business. GB’s newest division will be led by our President, Steve Politiziner.

According to Good Karma Founder/CEO Craig Karmazin, "This partnership reaffirms ESPN’s commitment to audio while endorsing GKB as a trusted operating partner and primary sales representative across multiple platforms – audio, digital, and events. 

"Our relationship with ESPN began over 20 years ago with GKB’s affiliate relationship with ESPN through our radio stations and has grown to encompass Florida-based bowl games with ESPN Events, ESPN’s digital assets, and our recent purchases of their largest market radio stations. We are thrilled to now lead sales for ESPN Radio and ESPN Podcasts connecting advertising partners with passionate sports fans across the country.

Norby Williamson, ESPN Executive Editor & Head of Event and Studio Production: “ESPN has been leading and innovating in the audio space for over 30 years with our national radio lineup as well as our live event schedule with over 300 signature events annually and always-expanding podcast library. This latest iteration of our long-standing partnership with Good Karma Brands reinforces our commitment and ability to further grow the business.

"As we always have, ESPN will continue to lead the content, distribution and marketing across our wide range of audio platforms, with Good Karma now handling the advertising sales efforts. Our strategy. goals and passion for ESPN audio are very closely aligned with the Good Karma team and will lead to continued success a n dan unmatched experience for sports fans.”