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Wednesday, July 26, 2023

Denver/Boulder Radio: Brad White Named PD At KBCO


iHeartMedia has announced Brad White has been named Program Director for 97.3 KBCO, World Class Rock. 

As 97.3 KBCO Program Director, Brad White will be responsible for overseeing the day-to-day operations of the station’s music, on-air personalities, programming, promotions, and digital operations in addition to managing the Studio C Performance Studio and Studio C CD. He will report to JoJo Turnbeaugh, Region Senior Vice President of Programming for iHeartMedia Rockies Region.

Brad White
“Brad White has been instrumental in the overall success of KBCO for the last decade and has been deserving of this move for a very long time. I can’t wait to see where he takes this award-winning station,” said JoJo Turnbeaugh, Region Senior Vice President of Programming for iHeartMedia Rockies Region.

Brad White has been part of the iHeartMedia Denver team since 2003, most recently serving as the Program Director for sister station 107.9 KBPI and Assistant Program Director of 97.3 KBCO. He’s also served as the Promotions Director for 97.3 KBCO, 107.9 KBPI and 103.5 The Fox; Promotions Coordinator for Clear Channel Denver; and Office Assistant for Clear Channel Chicago. He began his career at 93.9 WLIT as a Board-Op and is a graduate of the Illinois Center of Broadcasting.

“I moved to Colorado over 20 years ago solely because I wanted to work with 97.3 KBCO and when I got the chance to work directly with KBCO in 2008, I immediately started to dream about being the Program Director of this legendary radio station,” said Brad White. “Scott Arbough helped coach me on what it takes to become the Program Director and now I’m ready to take this radio station back to being number one for the next 20+ years.”

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