Cable Ratings: CNN's Kaitlan Collins Crushed In Debut

CNN Kaitlan Collins, who has risen from White House correspondent to morning show co-host to a primetime anchor chair in less than a year — finished last in the 9 p.m. slot in her official debut Monday.

The 31-year-old’s new show, “The Source with Kaitlan Collins,” drew 540,000 total viewers and 83,000 in the advertiser-coveted 25 to 54-year-old demographic, according to The NY Post citing Nielsen ratings data.

That marked a 13% dip in total viewers for the same day last year, and a 44% decline for viewers aged 25 to 54 — the lowest for a 9 p.m. show on Monday for the already ratings-challenged news channel since January.

Collins was elevated to primetime in June in one of Chris Licht’s final moves before the CNN boss resigned following a scathing article in The Atlantic.

Monday marked Collins’ sixth consecutive week anchoring the 9 p.m. hour. She has “seen growth” in the time slot over the period, a CNN source said.

According to the insider, from June 5 to June 30, Collins averaged 702,000 total viewers and 152,000 viewers in the demo. The network had averaged 481,000 viewers with a rotating cast of anchors at 9 p.m. during the first quarter of the year.

Still, CNN was crushed in Monday’s ratings by its 9 p.m. rivals. MSNBC’s “The Rachel Maddow Show” reeled in 2.4 million viewers and 231,000 viewers in the demographic. Fox News’ “Hannity” garnered just under 2 million viewers and 188.000 demo viewers.