Cumulus Media announces the launch today of the sixth installment of its exclusive audio series, Your Music First, featuring Country star Lainey Wilson’s new single, “Watermelon Moonshine,” on Broken Bow Records.
The multi-part series will air over the next four weeks across Cumulus Media’s Country stations nationwide and will include Wilson’s personal insights into making the single, with behind-the-scenes observations from Wilson that bring additional dimension to the new music. The audio series reveals the stories and insights behind newly released music from music’s most exciting stars and follows Your Music First Country music campaigns featuring new singles from Thomas Rhett and Darius Rucker.
Greg Frey, VP of Music Partnerships, Cumulus Media, said: “Having Lainey Wilson’s ‘Watermelon Moonshine’ as the next Your Music First campaign across the Cumulus Country platform is a slam dunk. ‘Watermelon Moonshine’ is a fantastic song showcasing Lainey’s exceptional storytelling and heartfelt vocals, proving why she’s the next Country superstar. We thank our friends at Broken Bow Records for their partnership and access to Lainey’s one-of-a-kind personality for her exclusive audio content, giving our audience a unique listening experience.”
Shelley Hargis, Vice President, Syndication & Group Strategy, BBR MUSIC GROUP, said: “We are thrilled that Lainey and ‘Watermelon Moonshine’ was chosen for Cumulus’ Your Music First program. This song is the follow-up to her four back-to-back #1 singles, and hot off her recent wins for ACM Female Vocalist of the Year, and ACM Album of the Year for ‘Bell Bottom Country.’ We couldn’t be prouder of Lainey, or more passionate to be a part of her journey! She is the epitome of a superstar, and the future of Country music is going to be EXCITING and in great hands with her. Thank you to Cumulus for choosing Lainey for YMF!”
Cumulus Media debuted the high-profile Your Music First campaign in February to highlight new music in a unique way by sharing with radio listeners the thoughts of the biggest stars in different formats in a series of revealing and exclusive vignettes across AC, Alternative, CHR, Country, Hot AC, Rock and Urban formats.
No comments:
Post a Comment