WBD May Push CNN Content Onto Max Streaming Service

Warner Brothers Discovery is reportedly bringing live content from CNN to its rebranded streaming service, Max, in the coming year. It appears to be a move toward more news-related content, sources close to the matter told Bloomberg.

If the company moves ahead to add CNN’s live broadcasts to Max, it may have to navigate the legality of moving content away from TV stations.  Cable and satellite companies typically require an outlet to provide first access to all live broadcasts. Sources told Bloomberg that CNN is already moving forward with distributing live content outside the U.S., but executives are looking into different ways to offer it on Max within the U.S.

Gizmodo could not independently verify this information and Warner Bros. did not immediately respond to a request for comment.

The alleged addition comes less than a year after the company tried to roll out CNN+, a stand-alone streaming service containing no live content. The project launched by CNN’s former President Jeff Zucker in March of last year brought news segments featuring anchors like former Fox News anchor Chris Wallace, NPR’s Audie Cornish, news anchor Jake Tapper, and others, in what became an unsuccessful attempt to branch into the streaming medium.