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Wednesday, June 28, 2023

TikTok Footing Costs For Creators Challenging Montana Ban


When five TikTok creators in Montana filed a lawsuit last month, saying the state’s new ban of the app violated their First Amendment rights and far outstripped the government’s legal authority, it appeared to be a grass-roots effort.

The NY Times reports one relevant fact that the creators and TikTok didn’t mention: The company is financing their case.

For more than a month, the popular video service deflected questions about its involvement in the suit. When the case was filed, TikTok said it was weighing whether to file a separate one — a move the company made several days later.

This week, Jodi Seth, a spokeswoman for TikTok, acknowledged that it was paying for the users’ lawsuit after two of them told The New York Times about the company’s involvement.

“Many creators have expressed major concerns both privately and publicly about the potential impact of the Montana law on their livelihoods,” Ms. Seth said. “We support our creators in fighting for their constitutional rights.”

While TikTok is funding the lawsuit, the creators said, the company is not paying them directly for their role.

The company is relying on the group of Montana residents to show how the ban would harm users rather than protect them. 

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