Shreveport Radio: Cumulus Stations Help Powerless Residents

Cumulus Media announces that its Shreveport, LA, radio stations stepped up to implement a massive water and food giveaway for area residents impacted by severe storms early Friday morning, June 16th. The storms left most of the Shreveport-Bossier City area without electricity, resulting in limited availability of food due to spoilage and extreme heat conditions. By Monday, June 19th, over 100,000 people were still without power from the storm, which was described as having hurricane-level impacts, including heavy winds that snapped trees and downed power lines.

Within 48 hours of the storms’ impact, Cumulus Shreveport and its five stations, KMJJ The Big Station 99.7, KVMA Magic 102.9, KRMD 101.1 Legendary Country, KQHN 97.3 Today’s Best Music Mix, and Lite Rock 100.7, came to the aid of their neighbors across the area, distributing over 1,000 cases of water and over $4,500 worth of food gift certificates to residents in need. Partnering with Music Mountain Water and area restaurants including Raising Cane’s, Southern Classic Chicken, Las Compas Mexican Restaurant, Jason’s Deli, and Posados, along with Louisiana Boardwalk Outlets, the effort helped more than 1,000 families in Shreveport-Bossier City.

Tish Boden, Vice President/Market Manager, Cumulus Shreveport, said: “We thank our incredible team members and our amazing partners at Music Mountain Water, along with generous area restaurants and businesses, for their contributions and work in successfully implementing this massive community water and food distribution – all within 48 hours of the storm’s impact.”

Boden noted: “In just 24 hours of promotion across our stations, we had over 2,000 people come to pick up desperately needed water and food. Together, we helped our neighbors feed their families when the area was still shrouded in darkness. I am so proud of what we were able to achieve together for our community and I thank everyone involved for their tremendous efforts. Cumulus Shreveport will always be there for our community.”