Columbia SC Radio: Leo Baldwin New PD At WTCB, WOMG

Cumulus Media announces that it has appointed Leo Baldwin as Program Director for Columbia, SC, radio stations B106.7/WTCB-FM (Adult Contemporary) and 98.5 OMG!/WOMG-FM (Classic Hits). Baldwin also debuts on Monday, June 12th as On-Air Host, Afternoon Drive, on WTCB-FM, and can be heard weekdays from 3:00pm-7:00pm.

Leo Baldwin

Baldwin joins Cumulus Media from Audacy St. Louis, MO, where was Operations/Brand Manager. He brings over 20 years of programming experience in markets including Philadelphia, Indianapolis, West Palm Beach, St. Louis, and Honolulu, where he started his radio career.

Tammy O’Dell, Vice President/Market Manager, Cumulus Columbia, said: “Leo Baldwin will bring new energy, excitement and leadership to our team at WTCB and WOMG. I look forward to working with Leo to grow our ratings and revenue on these two iconic brands in the Columbia market.”

Baldwin commented: "I am excited to join the team at WTCB And WOMG! These two brands have a lot of momentum and I look forward to helping continue that growth.”