Charlotte Radio: Bob & Sheri Air Facebook Live Event

Lamar Richardson, Bob Lacy, Listeners, Sheri Lynch

Bob & Sheri listeners are used to seeing and interacting with the morning radio duo live-streamed on social media during their weekly Thursday night Happy Hour on Facebook live. This past Saturday featured a special Facebook Livestream from 6:30-8:00 pm Eastern with listener turned movie reviewer Lamar Richardson, who hosted Lamar BQ ’23 Livestream on Facebook. The livestream debuted last year and was a hit with listeners who demanded a second one.

“Listeners ask; we respond,” said Sheri Lynch, one half of Bob & Sheri and co-owner of NOW! Media, which syndicates the popular morning show. “We have so much fun doing Facebook Live events, and our fans love it. In today’s market, it’s not just about ‘being’ multi—platform, it’s about ‘doing’ multi—platform. You can’t flip a switch and say, ‘oh, okay, now we’re on social media.’ You need to dig in all the way.”

The Bob & Sheri team partnered with Carroll’s Sausage and Country Store, who provided burgers, sausage, bacon, sauces and seasonings for the crew and whose owner Hugh Hardy, Jr. was a special guest for the event.

“We’ve always been committed to finding new ways to not only reach, but to interact with the Bob & Sheri audience,” said Tony Garcia, co-owner of NOW! Media. “Bob & Sheri listeners are an integral part of the show and help define where we go with it.”

“I am so happy to be a part of Bob & Sheri,” said Richardson. “It’s a dream come true. I’m elated at the audience’s response and honored that they want me to do another Lamar BQ. This is such great fun!”

Richardson came to Bob & Sheri first as a listener, then as a caller, and is now the movie reviewer and one of the show’s most popular characters. Richardson’s day job is managing the Budweiser distribution center in Spartanburg, SC. On Bob & Sheri, he reviews movies on a scale of one to six Buds. He’s a serious media maven and has been invited to be a guest reviewer at a film festival in Naples, FL!