New England Radio: Binnie Media Bets On VSiN

VSiN, The Sports Betting Network and New England’s largest locally owned media company, Binnie Media, are teaming up to bring sports betting content to the New Hampshire radio market. The new VSiN Radio 106.3-FM HD-2 will deliver premier sports betting programming 24/7/365 to the more than 1.5 million people Binnie Media reaches each week in New England and beyond.

“We’re thrilled to team up with Binnie Media to deliver the real-time news and insights New Englanders need to inform their wagering decisions,” said Brian Musburger, founder, and CEO at VSiN. “New Hampshire was one of the first states to embrace legal sports betting and, with Massachusetts recently legalizing, there has never been more interest in the informative and educational sports betting programming VSiN delivers every day. We are excited to bring our team of betting experts to Binnie Media’s passionate sports audience, especially in Massachusetts, the home state of VSiN’s parent company, DraftKings.”

With this new 24/7 sports betting format, WFNQ-FM 106.3-HD2 delivers news and analysis from some of the industry’s most knowledgeable sports betting experts and legendary book makers to inform and entertain the growing number of people betting on sports. In addition to this channel, VSiN’s Brent Musburger’s Action Updates are set to air twice each weekday on eight sister stations, including:

• WNHW-FM (93.3 The Wolf) Country
• WNNH-FM (99.1 The Bone) Rock
• WLNH-FM (98.3 Frank FM) Classic Hits
• WBYY-FM (98.7 Frank FM) Classic Hits
• WFNQ-FM (106.3 Frank FM) Classic Hits
• WEMJ-AM & W297BS 107.3-FM (News Talk 107.3 WEMJ) News/Talk/Sports
• WTPL-FM (News Talk 107.7 WTPL) News/Talk/Sports
• WTSN-AM & W251CF 98.1 (News Talk 98.1 WTSN) News/Talk/Sports

“Sports betting is quickly becoming part of the daily conversation. As we evaluated the options in this space, we landed on VSiN,” said Heath Cole, VP of Programming at Binnie Media. “Their programming is best-in-class and the support from the VSiN team goes well beyond the content we air on the station. From the short-form Action Updates to the digital content the VSiN team creates for our listeners, we think this content is, by far, the best in the space. We’re very excited about the opportunity to bring this programming to our listeners.”