Integr8 USA Now Offers Affordable Callout Research

Integre8 Research announced the launching of Integr8 USA, a nationwide subscription new music research service, available for individual stations and groups for whom custom local callout research doesn’t make sense. 

When it launches this June, Integr8 USA will offer CHR, Hot AC, Alternative, and Country stations access to real new music research. Since it’s nationwide data that’s shared with other subscribers nationwide, Integr8 USA costs substantially less than having your own local callout.

A truly nationwide sample of radio listeners recruited specifically for Integr8 USA: Unlike other offerings, Integr8 USA is not a Frankenstein mashup of data. Instead, Integr* recruits radio listeners who truly reflect the whole USA, from big cities to small towns, from Manhattan to Modesto, from Destin, Florida to Duluth, Minnesota. Integr8 USA breaks out data into five distinct regions mirroring U.S. Census Bureau designations.

Real listeners who really are paying attention to the music:  Integr8 USA uses the same multi-methodological recruitment we use for local clients to ensure we’re finding a representative cross sample of relevant radio listeners. It also uses the same 17-factor quality control system Integr8 Research uses to ensure listeners are who they say they are and are really paying attention to evaluating the music.

5 Things Integr8 USA tells you about each song:

• Do listeners love a song, or do they merely like it? Some songs have a cult following, but never catch on with a broader audience. Others might not elicit strong passion, but they’re songs listeners universally like. Integr8 USA will give you the information to program each song accordingly.
• How many listeners hate a song? Simply examining airplay or streaming data can’t tell you how many listeners hate a song—and for radio, haters matter. They tune out when you play songs they passionately dislike. Integr8 USA will help you identify the songs that might garner plays on Spotify, but will drive away your listeners.
• How familiar is a song? Integr8 USA you can spot the songs that all your listeners know verses which songs have strong potentail if more listeners get to know them.
• How do different segments of your audience feel about a song? In these times, there are songs that are wildly popular among Gen Z listeners, but simply don’t connect with Millennial listeners. You’ll spot which songs enjoy wide appeal versus the songs that have passionate but limited fan bases not only by age, but also by gender, ethnicity, and region.
• When should I move a current to recurrent? Integr8 USA includes our proprietary Hitcycle® measure to tell you exactly when listeners are ready for you to move each song to recurrent rotation.

Subscribers to Integr8 USA share the research. That means stations share the cost of recruiting, vetting, and interviewing listeners. As with any shared resource, you will have to give up some things our custom local research clients have:

• You won’t have total control of the test list. Integr8 partners with a team of top programmers to select the most relevant current music in each format. As a subscriber, each station can provide feedback to know if there’s a song or two you think is being missed. Stations won’t, however, be able to personally compile your test list.
• Stations need to filter the results to mirror each station’s audience. Integr8 USA interviews a broader makeup of American radio listeners for each format, which means stations will need to drill down to those listeners that matter most for your competitive situation. For example, you may wish to only examine Caucasian listeners if your market doesn’t have a large Hispanic population. Fortunately, Integr8 USA’s sample of hundreds of respondents per week allows you to dial in your demographics.
• It’s not local. There are times when a song simply hits differently in each town than it does nationwide. While our clients with local Integr8 New Music Research see those differences, stations have to interpret Integr8 USA’s nationwide information with your own gut knowledge of your market. 

If your market has too much advertising revenue at stake to not understand your own local market, Integr8 USA isn’t for you. For stations whose market size and revenue potential simply make callout cost prohibitive, Integr8 USA changes the math.