Consumers nationwide revolted against the nation's top-selling beer brand after it stepped "recklessly" into the culture wars last week with its new spokesperson, transgender TikTok star Dylan Mulvaney, according to bar owners and beer-industry experts around the country.
"I think society flexes it muscles sometimes and reminds manufacturers that the consumer is still in charge," Jeff Fitter, owner of Case & Bucks, a restaurant and sports bar in Barnhart, Missouri, told FOX Business.
"In Bud Light's effort to be inclusive, they excluded almost everybody else, including their traditional audience."
He cited sports fans, working people and women as loyal Bud Light consumers the brand suddenly excluded in its race to go woke.
🎧Beer Business Daily publisher Harry Schuhmacher told Fox News Digital that this is the "biggest controversy" he has seen. ..
Bud Light-maker Anheuser-Busch is headquartered in nearby St. Louis.
But even Fitter’s bar witnessed a catastrophic decrease in sales of the hometown suds among loyal and local consumers this week.
Sales of Anheuser-Busch bottled products dropped 30% over the past week, while draught beer plummeted 50%, the owner said.
Similar stories are found around the country.
🎧Radio host Clay Travis says Anheuser-Busch has made a calculated decision to insult their customers..
Bud Light’s business has reportedly collapsed after they picked a “chick” with a dick to sell their beer. Whoops. pic.twitter.com/u6JXbqaZnx
— Clay Travis (@ClayTravis) April 11, 2023
Travis added Bud Light is going apologize once they suffer enough pain.
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