Cumulus Media has announced it will launch the third installment of its new multi-week audio series, Your Music First, featuring Country superstar and Capitol Records Nashville recording artist Darius Rucker’s new single, “Fires Don’t Start Themselves.”
The multi-part series will air over the next four weeks across 44 Cumulus Media Country radio stations in markets from coast-to-coast and will showcase the romantic anthem, along with Rucker’s personal insights into making the single and exclusive behind-the-scenes stories and candid observations from the three-time GRAMMY winner. “Fires Don’t Start Themselves” will be featured on Rucker’s upcoming seventh studio album Carolyn’s Boy.
Greg Frey, VP of Music Partnerships, Cumulus Media, said: “Since launching his Country solo career in 2008, after the record-setting success of Hootie & the Blowfish, Darius has been a consistent hitmaker at Country radio. It’s fantastic to have his singular voice back and to have “Fires Don’t Start Themselves” as our next Your Music First campaign. Our listeners will get exclusive content in Darius’ own words about his new music and insight into his world.”
Chris Schuler, VP of Promotion, Capitol Records Nashville, commented: “Capitol Records Nashville and Cumulus Media have had a long-standing partnership and we couldn’t be more excited to work together to bring new Darius Rucker music to the marketplace as part of the Your Music First campaign.”
 |
| Darius Rucker |
Chris Schuler, VP of Promotion, Capitol Records Nashville, commented: “Capitol Records Nashville and Cumulus Media have had a long-standing partnership and we couldn’t be more excited to work together to bring new Darius Rucker music to the marketplace as part of the Your Music First campaign.”
Cumulus Media debuted the high-profile Your Music First campaign in February to highlight new music in a unique way by sharing with radio listeners the thoughts of the biggest stars in different formats in a series of revealing and exclusive vignettes across AC, Alternative, CHR, Country, Hot AC, Rock and Urban formats. The shows feature artist commentary on the song, with artists presenting different aspects of their song’s personal meaning, the inspiration behind the music, and insights on their life and career. Previous Your Music First campaigns have featured Valory Music Co. recording artist Thomas Rhett’s “Angels (Don’t Always Have Wings)” and Republic Records recording artist Shania Twain’s “Giddy Up!”
Rucker will kick off his Starting Fires Tour on June 15th, visiting 21 cities across the U.S. and Canada throughout the summer.
No comments:
Post a Comment