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Monday, April 17, 2023

CRS Webinar To Explore Lifecycle of A Country Song


Country Radio Seminar will host the next installment of its webinar series, CRS360, on Thursday, April 20 at 1pm CST. The webinar will examine the ongoing challenge of collaboration between radio and records, specifically focusing on the lifecycle of a song and why finding a happy medium has been difficult. Signing up to join is free, but required -- sign up here.

The panel will include industry veterans and experts, including moderator Kenny Jay (Albright & O'Malley & Brenner), as well as Mike McVay (McVay Media), Billy McKim (Actionable Insights Group), Josh Easler (RECORDS Nashville) and Ray Mariner (Warner Music Nashville). They will explore data points and insights that have emerged from a think tank convened by CRB over the past year to foster collaborative communication and actionable solutions for industry challenges.

According to CRB Board VP John Shomby (Country Radio's Coach), "During the past year, CRB has fostered a think tank comprised of industry stakeholders, whose intent is collaborative communication aimed at positive, actionable solutions for our most pressing challenges. The life cycle of a song has proven to be an ongoing topic, generating robust discussion which required a close look at data points that are fascinating, and ready to share with this year's first CRS360 episode."

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