Vox Media Adds Former Spotify Podcast to Its Lineup

Vox Media Inc., the owner of New York Magazine, the Verge and Eater, is expanding its podcast network with another show distributed by Spotify. 

Bloomberg reports psychotherapist Esther Perel’s Where Should We Begin? will join the Vox Media lineup and go from seasonal releases to always-on programming in the next few months, according to a company statement Saturday. She also plans to launch a subscription product with bonus material through Apple Podcasts.

“My main quest was looking for the right creative partner for the next phase with whom I can explore all kinds of possibilities but also be surprised,” Perel said in an interview.

Her show, which launched in 2017, was first offered by Audible, before moving to Spotify Technology SA in 2019. Perel retains ownership of the program and will continue working with the production company Magnificent Noise. Vox Media will handle distribution and ad sales. 

Episodes feature real couples in therapy sessions, providing an intimate look at personal and professional relationships.

It’s the second Spotify program to the snapped up by Vox Media. The Pitch, an audio show in the style of Shark Tank, moved to Vox in November. Journalist Kara Swisher also re-joined the network last year, following Vox Media’s acquisitions of Cafe Studios, the company run by former US attorney Preet Bharara, and other audio companies and programming.