Twitter Inc. said it would start taking away legacy blue check marks on April 1 for users whose accounts were verified before Elon Musk took over the platform, reports The Wall Street Journal.
Musk has said he wanted to end the legacy verifications since he bought Twitter in October. He has repeatedly criticized the way Twitter verified accounts before he took over the company.
Twitter verified accounts for free under its former leadership that it deemed notable and trustworthy, including those belonging to politicians, journalists, entertainers and others. The company placed a blue check next to those users’ names, allowing them to stand out in interactions on the platform.
Legacy blue check marks have coexisted on the platform since November with accounts verified through Twitter Blue, a subscription service Mr. Musk has championed. Any user can pay as little as $7 a month to be verified through Twitter Blue and receive a blue check mark, along with other perks. The company said Thursday that Twitter Blue is now available worldwide after a monthslong rollout that sometimes hit snags.
Twitter said Thursday that users with legacy verifications can pay for a Twitter Blue subscription to keep their check marks. Organizations, including businesses, nonprofits and government agencies, can pay at least $1,000 a month to verify their accounts. Associated accounts will receive a so-called affiliate badge next to their check marks, Twitter said.
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