SacTown Radio: Classic Hits K-HITS Going Silent

Results Radio has signed an agreement to transfer the license of Sacramento Classic Hit KCCL (101.5 FM, K-HITS) to Oxnard-based Lazer Broadcasting, the owner of several Spanish-language radio stations across California.

The deal was first disclosed in an application filed with the Federal Communications Commission (FCC) for a transfer of KCCL’s license from Results to Lazer. The valuation of the deal is around $1.9 million, according to The Desk citing people familiar with the matter.

The purchase is expected to get regulatory approval. Upon closure of the deal, KCCL will flip from a classic hits format station to Regional Mexicana and will adopt the “Radio Lazer” moniker.

Officials at Lazer say the purchase is expected to help the Radio Lazer brand further penetrate the Sacramento market. The brand is already used on KBAA103.3 FM in Grass Valley, which reaches the Auburn market but doesn’t penetrate the greater Sacramento region.

KCCL 101.5 FM (5.7 Kw)

KCCL first took to the airwaves in 1996 with the call letters KMJE and a soft rock format under the “Sunny 101.5 FM” brand. It eventually swapped call letters with a station on 92.1 FM in the Sacramento market, and became “101.5 K-HITS” in early 2013.