NYC Radio Coalition Says Promo Campaign Was Successful

The New York City Radio Committee, a joint partnership of all the major radio broadcasters in New York City, announced the completion of a successful campaign promoting the power of radio. 

Using a “dating app” concept, the innovative campaign focused on reaching advertising agencies and 5advertising executives. The multi-media campaign ran from mid-September to the end of November. More than 2,800 radio spots were broadcast on 21of the most popular stations in NYC. The campaign included digital and social media marketing, trade press, and signage at venues during Advertising Week in New York City.

Chris Oliviero

In total, the campaign garnered over 100 million digital impressions and nearly 6.5 million completed video views. According to independent brand-lift analysis by DYNATA, advertising professionals who saw or heard the campaign were 29% more likely to consider radio for their media campaigns compared to those that had not seen the campaign.

Chris Oliviero, Market President of Audacy New York and Chairman of the New York City Radio Committee stated: "The outstanding results of the campaign prove when we tell our story, with data and creativity, that radio can substantially enhance its position with advertising professionals. While radio continues to earn its place as an essential part of any media plan, we still must communicate our benefits and invite more marketing partners to collaborate together. This innovative multi-platform outreach accomplished just that."

For more information about the campaign go to https://nycaudio.org/ The New York Radio Committee is a subcommittee of the New York State Broadcasters Association, Inc. This campaign can be adapted to serve other radio markets.