During January, FOX Business Network (FBN) led CNBC across Business Day (9:30 AM – 5 PM/ET) with total viewers for the tenth consecutive month, according to Nielsen Media Research.
FBN’s Kudlow (weekdays,4 PM/ET) and Varney & Co. (weekdays, 9 AM-12 PM/ET) finished first and second on the business television ranker for the month, respectively, while also seeing growth year-over-year.
Continuing as the number one market program on television, Kudlow saw a 58% advantage in total viewers as it outperformed CNBC for the 16th straight month. The show drew 287,000 total viewers compared to Closing Bell’s 182,000. Stuart Varney’s signature market open analysis program Varney & Co. also continued its reign over CNBC, marking its 11th uninterrupted monthly win, outranking each hour from 9 AM-12 PM/ET. Scoring 275,000 total viewers, the program nabbed a 46% advantage over CNBC.
On January 23, 2023, FBN unveiled a new programming schedule, with the addition of The Big Money Show (weekdays, 1 PM/ET) and The Bottom Line (weekdays, 6 PM/ET) to the lineup. Co-hosted by Dagen McDowell and Sean Duffy, The Bottom Line secured double-digit growth year over year with 236,000 viewers, besting CNBC’s signature show Mad Money by 55%. Notably, it was the best 6PM/ET performance for the network in more than two years. The Big Money Show with Brian Brenberg, Jackie DeAngelis and Taylor Riggs also had a strong debut, nabbing 165,000 viewers in its first week.
Continuing as the number one market program on television, Kudlow saw a 58% advantage in total viewers as it outperformed CNBC for the 16th straight month. The show drew 287,000 total viewers compared to Closing Bell’s 182,000. Stuart Varney’s signature market open analysis program Varney & Co. also continued its reign over CNBC, marking its 11th uninterrupted monthly win, outranking each hour from 9 AM-12 PM/ET. Scoring 275,000 total viewers, the program nabbed a 46% advantage over CNBC.
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| Dagen McDowell, Sean Duffy |
On January 23, 2023, FBN unveiled a new programming schedule, with the addition of The Big Money Show (weekdays, 1 PM/ET) and The Bottom Line (weekdays, 6 PM/ET) to the lineup. Co-hosted by Dagen McDowell and Sean Duffy, The Bottom Line secured double-digit growth year over year with 236,000 viewers, besting CNBC’s signature show Mad Money by 55%. Notably, it was the best 6PM/ET performance for the network in more than two years. The Big Money Show with Brian Brenberg, Jackie DeAngelis and Taylor Riggs also had a strong debut, nabbing 165,000 viewers in its first week.
For the month, FBN’s Business Day programming amassed 201,000 total viewers compared to CNBC’s 169,000, a 19% advantage. During the critical Market Hours (9 AM-4 PM/ET), FBN programming defeated CNBC for the eighth consecutive month with viewers, presenting a 15% advantage over CNBC (FBN: 196,000 P2+ vs. CNBC: 170,000 P2+). Contributing to the network’s dominance, the 12 PM/ET hour of CAVUTO: Coast to Coast anchored by Neil Cavuto, notched 181,000 viewers for the month, while Making Money with Charles Payne (weekdays, 2 PM/ET) scored 143,000 viewers and The Claman Countdown (weekdays, 3 PM/ET) delivered 149,000 viewers for the month.
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