YES Network, the channel that airs the majority of Yankees games, plans to provide a direct-to-customer service, according to The NY Post.
The service has a tentative launch for March 30, but the start date could be moved.
Yankees president and YES chairman Randy Levine said in late July YES would have a direct-to-consumer product “very soon.”
Right now, the only way to watch YES Network without cable is through DirecTV Stream.
The direct-to-consumer service will only be available in local rights areas, though distribution may expand in the future. The price for the service is unknown.
There has also been a larger trend of media companies snapping up sports rights and making them available to stream.
Amazon is in year one of an 11-year agreement with the NFL for exclusive rights to Thursday Night Football. Apple TV+ and Peacock both secured exclusive windows for Major League Baseball. Additionally, Apple and the MLS recently struck a 10-year streaming rights deal beginning in 2023.
Netflix has also reportedly tried to acquire streaming rights to several sports leagues and events over the past few months.
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