Paramount Global will finally fully integrate the streaming arm of its premium cable channel Showtime into its flagship streaming service Paramount+. To mark the occasion, the company will be rebranding both the ad-free pricing tier of Paramount+ and the iconic cable network under a single name, “Paramount+ with SHOWTIME.”
The Streamable reports this newly unified offering is intended to bring all of the company’s most popular shows and movies under the same umbrella in order to highlight the breadth and depth of their libraries. While there will be no changes to the linear distribution of Showtime programming, but the existing Showtime streaming platform will be sunset later this year.
“This new combined offering demonstrates how we can leverage our entire collection of content to drive deeper connections with consumers and greater value for our distribution partners,” Paramount CEO Bob Bakish told company employees in a memo. “This change will also drive stronger alignment across our domestic and international Paramount+ offerings, as international Paramount+ already includes Showtime content. And, very importantly, this integration will unlock operational efficiencies and financial benefits across our broader portfolio.”
While housing all of the company’s most popular IP in a single streaming experience will help customers, it also has a benefit for the company as well. This move will more closely align Paramount’s domestic streaming operation with how the company operates. Also, by unifying some of the operations of the two disparate streaming services, Paramount will be able to achieve a number of administrative and technological cost savings, making the business side of content creation more profitable.
No comments:
Post a Comment