NFL Confirms 'Sunday Ticket' Moving To YouTube TV

After a heated bidding war for NFL Sunday Ticket between major streaming players, the NFL and Google have inked a multiyear deal reportedly valued at $2 billion a year for NFL Sunday Ticket to be offered on YouTube TV and YouTube Primetime Channels.

The deal marks a major shift in sports rights from TV networks and pay TV operations to streaming. The much delayed announcement came after a long bidding war between Amazon, Apple and Google. 

As a result of the deal, the rights to all out of market Sunday afternoon NFL games available in the NFL Sunday Ticket package, which had long been monopolized by satellite provider DirecTV, will now be streamed on YouTube TV & YouTube Primetime Channels.

"We’re excited to bring NFL Sunday Ticket to YouTube TV and YouTube Primetime Channels and usher in a new era of how fans across the United States watch and follow the NFL," NFL Commissioner Roger Goodell said. "For a number of years we have been focused on increased digital distribution of our games and this partnership is yet another example of us looking towards the future and building the next generation of NFL fans."

“YouTube has long been a home for football fans, whether they’re streaming live games, keeping up with their home team, or watching the best plays in highlights,” said Susan Wojcicki, CEO of YouTube. “Through this expanded partnership with the NFL, viewers will now also be able to experience the game they love in compelling and innovative ways through YouTube TV or YouTube Primetime Channels. We’re excited to continue our work with the NFL to make YouTube a great place for sports lovers everywhere.”

Starting next season, NFL Sunday Ticket will be available on two of YouTube’s businesses as an add-on package on YouTube TV and standalone a-la-carte on YouTube Primetime Channels, the league reported.   No details on pricing are yet available. Updated NFL Sunday Ticket product features and functionality will be announced ahead of the 2023 NFL season, YouTube said.