Little Rock Radio: Cumulus Festival of Stars Radiothon Raises $466K+

B98.5/KURB-FM's Kevin Idol and Becky Rogers, Assistant Program Director/Music Director and Afternoon Host, B98.5/KURB-FM, flank Arkansas Children's Hospital CEO, Marcy Doderer

Cumulus Media announces that its Little Rock, AR, radio stations raised $466,854 for Arkansas Children’s Hospital and Arkansas Children’s Northwest through Cumulus Little Rock’s annual Festival of Stars Toy and Donation Drive and Radiothon. 

The radiothon was broadcast live from 6:00am-6:00pm on Friday, December 9th, and featured on-air talent from Alice 107.7/KLAL-FM, B98.5/KURB-FM, Power 92.3/KIPR-FM, and News Radio 102.9/KARN-FM. All four stations dedicated all, or a substantial portion, of their prime-time broadcast day to the event.

 

All donated funds and toys will help make the holidays brighter for the patients and families of Arkansas Children’s Hospital and Arkansas Children’s Northwest, the state’s local Children’s Miracle Network hospitals. The donations are critical to support patients and their families throughout the year, as well as during the holidays. Cumulus Little Rock has raised more than $4 million for Arkansas Children’s over the past 18 years of presenting the annual radiothon.

This year’s radiothon offered listeners inspirational stories of hope and healing from patients, their families, and caregivers at Arkansas Children’s throughout the 12-hour broadcast. Listeners were invited to drop off toys, donate online, or become a Miracle Maker with an on-going gift of $20 per month.

Randy Cain, Operations Manager, Cumulus Little Rock, said: “Arkansans have proven to be generous, whether it’s a natural disaster across the country or a crisis in one of our neighboring cities or towns. They are always willing to lend a hand, share a meal, or give financially to support the recovery or the cause. When it comes to loving the kids that are cared for at Arkansas Children’s Hospital, it’s even more profound. It’s as if ‘their heart grew 3 sizes that day’, to quote that famous line from The Grinch. We are always amazed and humbled by the generosity of our listeners and their heart for kids.”

Cain noted: “This is one of the largest totals we’ve ever seen during our 18 years of Toy Drives and Radiothons for Arkansas Children’s. We could not be more thrilled with the response, and we know our partners at the hospital can’t wait to share all these wonderful gifts to make the holidays brighter for the kids in their care.”

Arkansas Children’s is still accepting monetary donations and toys purchased through its Walmart and Amazon wish lists through Dec. 31. For more information or to donate, please visit archildrens.org/festival.