The NFL kicked off the second half of its 2022 season lasrt weekend with a bang, achieving two TV milestones on the same day, reports frontofficesports.com.
NFL Network’s Sunday morning telecast of Tom Brady and the Tampa Bay Buccaneers’ 21-16 win over the Seattle Seahawks from Munich was the network’s most-watched international game on record.
The league’s first-ever regular-season game in Germany averaged 5.8 million viewers across TV/digital.
That was up 5% from Packers vs. New York Giants in London in Week 5, up 19% from Minnesota Vikings vs. New Orleans Saints in London during Week 4, and a 63% increase from New York Jets vs. Atlanta Falcons in London last season.
Later that afternoon, Fox Sports’ national coverage of the Green Bay Packers’ 31-28 overtime win over the Dallas Cowboys was the most-watched NFL game across any network this season.
Packers-Cowboys averaged a mammoth 29.2 million viewers, up 25% from last year’s comparable game window.
The Minnesota Vikings’ wild 33-30 OT win over the Buffalo Bills, meanwhile, averaged 16.2 million viewers in Fox’s regional game window.
Amazon Prime Video’s “Thursday Night Football” results have declined 23% to 9.4 million average viewers on season-to-date basis versus results on Fox and NFL Network a year ago.
This is according to Nielsen’s measurement of live program-plus-same day viewing. Last season, “TNF” averaged 12.2 million viewers through week ten.
For its part, Amazon claims viewing is higher -- especially when adding on “TNF” direct viewing -- first- and third-party data -- from millions of devices and accounts. For example, in the first “TNF” game this season, Amazon said there were 15.3 million viewers versus 13 million viewers measured by Nielsen.
Nielsen results showed in weeks 9 and 10 Amazon posted two of the lowest results of the season so far -- at 7.9 million and 6.8 million, respectively.
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