After millions of loyal Taylor Swift fans waited in hours-long queues over a span of two days only to be shut out, Ticketmaster issued a formal apology to their customers, Friday night. reports Fox News Digital.
We want to apologize to Taylor and all of her fans - especially those who had a terrible experience trying to purchase tickets. We feel we owe it to everyone to share some information to help explain what happened: https://t.co/1Gn4kRIvq8
— Ticketmaster (@Ticketmaster) November 19, 2022
"We want to apologize to Taylor and all of her fans - especially those who had a terrible experience trying to purchase tickets. We feel we owe it to everyone to share some information to help explain what happened," Ticketmaster announced on their Twitter account.
The ticket sales and distribution company broke down their explanation in three parts, describing that the demand for Swift’s highly anticipated tour smashed records – and parts of its website.
"By requiring registrations, Verified Fan is designed to help manage high demand shows… Keeping bots out of queues and avoiding overcrowding helps to make wait times shorter and onsales smoother," Ticketmaster explained.
However, despite handling onsales for "countless top tours," the site continued to state the following.
"Never before has a Verified Fan onsale sparked so much attention – or traffic. This disrupted the predictability and reliability that is the hallmark of our Verified Fan platform."
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