U-K's Mirror and Express Considering U-S Websites

UK publishing giant Reach is considering a plan to expand The Mirror and Daily Express websites into the US market by employing more than 100 staff across the pond.

Press Gazette reports the proposal, which would involve the launch of .com versions of mirror.co.uk and express.co.uk, was discussed by managers at a meeting on Thursday.

The project has not yet been given the go-ahead and it is possible that Reach does not move forward with the plan or does so with a smaller staffing than is currently proposed.

If Reach goes ahead with its proposal, it has been mooted that it could involve as many as 60 journalists on the Mirror in the US and a further 60 at the Express, with somewhere between 120 and 150 in total according to a source.

Their duties would include covering the overnight hours in the UK and they would have their own traffic targets, chasing The Sun in particular.

Reach’s US ambitions have likely been inspired by the successes of Mail Online and The Sun in America.

The Sun launched its US website, with new content aimed at US audiences as well as bolstering its existing royal and entertainment coverage that was already popular in America, in 2020 with an initial team of about a dozen staff in New York.

The-sun.com is now the 29th biggest English-language news website in the US, according to Press Gazette’s latest monthly ranking, with 41.1 million visits in July following growth of 78% year-on-year – making it the second fastest-growing site in our top 50.

Mail Online, which also has a heavy focus on celebrity news, is well-established in the US and has had the Dailymail.com domain since 2014. It was the tenth biggest news site in July with 115.7 million visits – the second biggest UK site in the US behind the BBC.