SNF Returns To Huge Audience

NBC’s Sunday Night Football has returned  and continues to dominate the media landscape, registering a Total Audience Delivery (TAD) average of approximately 25.1 million viewers — the largest audience for NBC’s Sunday night opener since 2015.

The 25.1 million viewers, based on preliminary data, across NBC TV, Peacock, NBC Sports Digital, and NFL Digital platforms tops last year’s SNF opener by 35% (Bears-Rams, 18.6 million) and is the most watched Sunday night opener in seven years (Giants-Cowboys, 26.9 million, 9/13/15).

Coupled with last Thursday’s Buffalo Bills-Los Angeles Rams NFL Kickoff Game, NBC Sports posted its largest two-game NFL Kickoff Weekend audience since 2016 with a TAD average of 23.4 million viewers.

Among additional records and milestones:

• The Bills’ 31-10 victory over the Rams averaged a TAD of 21.7 million viewers – marking the fourth consecutive NFL Kickoff Game to top 21 million viewers.
•  The two games rank as TV’s two most-watched primetime shows since NBC Sports’ historic “Super Gold Sunday” on February 13 with Super Bowl LVI followed by live Winter Olympics coverage.
•  Led by Peacock, the Thursday night opener is the most-streamed NBC NFL game on record (excluding Super Bowl LVI). The game registered an Average Minute Audience of 1.74 million viewers across Peacock, NBC Sports Digital, and NFL Digital Properties.
•  Sunday night’s game delivered an AMA of 1.65 million viewers – NBC Sports’ most-streamed Sunday night NFL game on record. Through two games, NBC Sports’ AMA of 1.7 million viewers is up 34% from last year.

 Viewership figures are based upon data from Nielsen (preliminary data for SNF) and Adobe Analytics. Official national data for NBC on Sunday will be available tomorrow.

📺TOP METERED MARKETS FOR BUCCANEERS-COWBOYS (based on 44 markets available):

1. Dallas 27.5/60

2. Tampa 21.7/50

3. San Antonio 20.2/45

4. Austin 18.5/48

5. Kansas City 16.2/36

6. Providence 15.9/38

7. Nashville 15.0/33

8. Memphis 14.9/31

9. Boston 14.3/36

10. Washington, DC 14.1/37

📺TOP METERED MARKETS FOR BILLS-RAMS (based on 56 markets):

1. Buffalo 45.2/76

2. New Orleans 19.4/35

3. Kansas City 17.0/39

4. Cincinnati 15.2/34

T5. Dayton 14.8/32

T5. Pittsburgh 14.8/33

T7. Nashville 13.9/31

T7. Cleveland 13.9/35

T7. Baltimore 13.9/34

10. Jacksonville 13.6/32