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Thursday, August 18, 2022

Twin Cities Radio: Mike Max Riffed At WCCO-AM


Longtime sports talk Mike Max is out at WCCO 830 AM. 

Bring Me The News reports an internal memo was issued to staff at WCCO 830 AM Tuesday morning informing them of the latest shakeup, with Max departing along with producer Craig "Hammer" Schroepfer.

It comes as WCCO-AM owner Audacy is embarking on layoffs at stations across the country, with around 5% of its total workforce expected to be impacted.

In an email to employees obtained by Bring Me the News, Audacy Minneapolis senior VP and marketing manager Jeff Gonsales said Max's departure is the result of an "effort to reduce costs." 

Max has been a staple in Minnesota media for decades. He's been at The Good Neighbor since 1998, serving as a sports reporter and most recently hosting Sports To The Max weekdays from 6:30-9 p.m.

Moving up to the 6-9 p.m. weekday slot will be Henry Lake, who currently broadcasts The Lake Show in the 9 p.m.–1 a.m. slot. Lake's former slot will see the airing of Eye on the World with John Batchelor from the CBS Audio Network.

The memo says the switch will provide "opportunities for some of our team to grow and take on larger roles," and that changes will be announced "soon."

Max is also the sports director at WCCO-TV, where he's worked since 2005. Bring Me The News has received no word of any changes to Max's role at WCCO-TV.

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