CNN, now under the Warner Discovery corporate banner and led since spring by CNN Worldwide Chairman Chris Licht, continues trying to inject more balance into its programming and become less radioactive to Republicans. How and whether that can be accomplished remains a mystery, writes David Bauder in a weekend story for The Associated Press.
“CNN has to figure out what it wants to be,” said Carol Costello, a former anchor there and now a journalism instructor at Loyola Marymount University.
Former President Donald Trump portrayed CNN as an enemy, and a Pew Research Center study illustrated the impact that had with his followers. In 2014, Pew found that one-third of people who identify or lean Republican said they distrusted CNN as a source for political news. By 2019, that number had shot up to 58 percent — higher distrust than The New York Times, The Washington Post or MSNBC
As Trump attacked the network, CNN returned fire. Under previous leader Jeff Zucker, CNN figures became more opinionated on the air than they ever had before. Anderson Cooper once likened Trump to “an obese turtle on its back, flailing in the hot sun, realizing his time is over,” a remark he later apologized for.
“All mainstream media took a hit with the ascent of Donald Trump,” Costello said. “I really think he did a number on journalism in general, not just CNN. For a time we all played into it, and our reporting was kind of hysterical.”
Being seen as a liberal alternative to Fox News Channel isn’t an issue for a news outlet that plays up partisanship. But for a company that has sold itself as an unbiased news source for more than 40 years — to viewers, to advertisers, to cable or satellite operators — that presents a problem.
Bauder notes since Licht took over, morning anchor Brianna Keilar’s occasional takedowns of Fox coverage have disappeared. Although Licht hasn’t commented publicly on Stelter’s exit, the media reporter’s criticism of Fox was a regular feature of “Reliable Sources.”
Licht wants CNN anchors to be conscious of a perspective that they sometime talk down to people. He wants panel discussions to be informative, not dominated by extreme points of view. He wants to resist “outrage porn.” He ordered that the on-air “breaking news” banner be reserved for real breaking news.
Licht also went to Washington to meet with Republican leaders, including Senate Minority Leader Mitch McConnell and Kevin McCarthy, his counterpart at the House.
Licht would like to see more Republicans appear on CNN for meaningful interviews, not necessarily to be used by them to appear tough to supporters for standing up to hostility. There have already been small signs of success in recent weeks: appearances by South Carolina Sen. Tim Scott and Texas U.S. Rep. Dan Crenshaw.
CNN points out that Licht made a similar pitch to aides at President Joe Biden’s White House, showing demographic information of viewers to illustrate it would be worthwhile to appear for interviews. The network resists suggestions that lies would not be challenged, but said wants all Americans to feel their opinions are listened to.
“No matter what they do, they’ll be attacked,” Whitaker said. “Trump and others will continue to cry ‘fake news’ about anything they don’t like from the media.” But, he said, CNN has the best chance of any cable news network to reach an audience looking for a more balance in journalism.
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