The MLB All-Star Game remains the most-watched of its kind, but nonetheless set new record-lows in ratings and viewership, reports Sports Media Watch.
Tuesday’s Major League Baseball All-Star Game averaged a 4.2 rating and 7.51 million viewers on FOX, down 7% in ratings and 10% in viewership from last year (4.5, 8.32M) and the lowest rated and least watched edition of the game. The previous ratings low was set last year and the previous viewership low was 8.14 million in 2019.
Despite the record-low, the Midsummer Classic continues to reign as the most-watched All-Star event in sports — surpassing the previous night’s Home Run Derby on ESPN and ESPN2 (6.88M), the NFL Pro Bowl on ABC, ESPN and DisneyXD (6.69M) and the NBA All-Star Game on TNT and TBS (6.28M). The MLB All-Star Game has been the most-watched in six of the last seven years it has occurred.
It should be noted that the All-Star Game skews older than those other three events and trailed each of them in the key adult demographics. In adults 18-34 and 18-49, it ranks fifth among All-Star events behind the Derby, Pro Bowl, NBA All-Star Game and even NBA All-Star Saturday Night — each of which, save for the Pro Bowl, aired exclusively on cable.
By the standards of modern television, the All-Star Game was a strong draw. It delivered television’s largest audience since the end of the NBA Finals more than a month ago, the largest audience on any Fox property since the Daytona 500 in February (8.87M) and the largest primetime audience on a Fox platform since the NFC Championship Game in January (50.23M). It was also the top Fox program in adults 25-54 since the 500 and the top Fox program in 18-34 and 18-49 since the NFC Championship.
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