Ticketmaster Responds To 'Dynamic Pricing' Critics

Ticketmaster issued an official response after fans flooded social media with criticism for higher-than-average ticket prices to see Bruce Springsteen in concert.

The Daily Wire reports the controversy has to do with “dynamic pricing,” a method of determining ticket prices by demand to discourage scalping. Per the company’s website, this “enables market-based pricing (adjusting prices according to supply and demand) for live event tickets, similar to how airline tickets and hotel rooms are sold.” 

Fans began reacting strongly when “platinum” tickets with variable prices soared as high as $5,000 apiece on the first day of sales, per Variety. But now Ticketmaster says those astronomical ticket prices only represent 11.2% of the total number of tickets sold so far.

“Prices and formats are consistent with industry standards for top performers,” the company said in a statement. They did confirm that 1.3% of the Springsteen tickets cost more than $1,000. In an unprecedented move, Ticketmaster gave an exact breakdown of ticket prices so far to combat misconceptions.

They claim 56% of tickets were sold for less than $200, and 18% were sold for under $99. Further, 27% went for between $100-150, and 11% sold for between $150-200.

Ticket sales for The Boss’ 2023 U.S. tour are being staggered over ten days, the publication noted. The company is releasing this financial information in hopes that fans will not be discouraged from purchasing tickets in the coming days.  

Springsteen hasn’t released a statement on the situation yet, but fans are especially irritated that a rock star known as the champion of the working man would have such expensive concert tickets.