NAB: SiriusXM Is Siriusly Wrong About Radio

The NAB President has penned a blog posting call out SirciusXM for its recent eMail bashing of AM and FM Radio.

Curtis LeGeyt calls radio the most-listened-to audio platform writing broadcast radio is no stranger to our competitors’ envy of the popularity and connection we enjoy with Americans. That’s why SiriusXM’s new marketing campaign taking direct aim at local radio should come as no surprise.

Curtis LeGeyt

In his posting LeGeyt writes SiriusXM attempts to woo new subscribers by disparaging the unique free service broadcast radio provides to tens of millions of Americans in communities across the country. Instead of turning a blind eye to SiriusXM’s disingenuous efforts, this is an opportunity for radio to continue spotlighting the incredible role we play in keeping listeners entertained, informed and engaged.

"Broadcast radio continues to be the leading platform for people to tune in to hear hit music, their favorite DJs, the latest songs by today’s hottest musicians and new tracks from emerging artists. Yet, what truly sets us apart is the connection we provide listeners to their neighbors and communities. No other audio platform is locally based in the cities and towns we serve. Broadcast radio is the voice of local communities, providing news, information and programming that meet local needs and interests.

"There is no better demonstration of the importance of radio’s localism than when disaster strikes. During times of emergency, Americans are not told to turn to SiriusXM for lifeline information. They are not going to get emergency alerts, hear up-to-the-minute reporting or find out where to get help on Pandora or Spotify. No other audio medium can replicate our service when lives are in danger.

"Broadcast radio also provides an engine for economic activity. When local businesses want to get the word out about their goods and services, local radio stations provide an affordable way for them to advertise and reach the consumers who live in their area."