Traffic to Spotify's cancellation page nearly tripled in the last week of January as the audio platform struggled to deal with the controversy around its superstar podcaster Joe Rogan, reports The Daily Mail.
Rogan, whose podcast is the most listened to on the streaming service, drawing 11 million listeners per episode, sparked a firestorm of criticism for his controversial views on the COVID-19 vaccine.
The groundswell of criticism surged after he hosted two vaccine sceptic scientists in mid and late December, and a host of famous faces such as Neil Young and Joni Mitchell announced they were taking their music off the site in protest.
The analytics firm, SimilarWeb, told CNN on Tuesday night that it had seen traffic to the cancellation page spike 196 percent week-over-week in its most recent set of data.
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| Weekly Visits to Spotify Premium Cancellation Page |
The data looked at traffic on the week of January 17, and compared it to the week beginning January 24.
In the week of the 17th, 39,924 visits to the page were recorded. The following week, 118,168 visits - almost three times as many - were recorded.
'This is a huge spike,' said Seema Shah, who leads SimilarWeb's research team, describing it as unprecedented.
'It implies people were passionate about the issue and took immediate action. We'll see if it keeps rising.'
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