CRS 2022 Research To Explore Country’s Multi-Generational Audience

Country Radio Broadcasters (CRB) has announced details surrounding the CRS 2022 research presentation. In partnership with research and marketing partner NuVoodoo Media Services, this project, commissioned specifically for CRS 2022 will explore behaviors, trends, and tastes of country music consumers spanning Generation Z to Generation X. 

Results of this broad, comprehensive examination will be presented on Thursday, February 24, during CRS 2022 at Omni Nashville, when the Country music industry returns to its traditional live, in-person gathering, following a virtual CRS experience last year. 

“For years, a lot of people have said ‘Country music is for anyone 8 to 80,’” CRS Research Committee Chairman and Big Machine Records GM Clay Hunnicutt explains. “This year, we’ll find out for sure, as we look at the multi-generational audiences across Country’s past, present, and future, looking at characteristics and day-to-day habits of our listeners - from early adopters to late bloomers. This research presentation will be a must-see for anyone trying to win now, while also working towards what lies ahead.”

CRS 2022 marks a second consecutive partnership between CRS and NuVoodoo Media Services. In 2021, during CRS: The Virtual Experience, NuVoodoo Media Services probed Country music consumption habits during the COVID-19 Pandemic and quarantine.    

NuVoodoo Media Services President/Founder Carolyn Gilbert adds, “It’s especially important that we all begin to think in new ways and zero base much of what’s ‘always been done.’ It’s time to recognize what we don’t know about what we do every day. Facing the world as it is and dealing with it is our way to truly get better and thrive.” 

Gilbert says NuVoodoo Media Services’ newest VP, Jeri Fields, will join the presentation at CRS in February, following a lengthy background in the broader world of consumer research working for the likes of P&G, Fruit of the Loom & Ipsos. Gilbert shares, “For the music and radio-focused research we’re doing for CRS, Jeri’s been great at bringing us new ideas and new ways of thinking about our work.”

Leigh Jacobs, NuVoodoo Media Services EVP/Research Analysis, shared more details about the study’s methodology: “We had conversations with dozens of Country music fans one on one during December via Zoom. We’re using their first-person insights to guide the development of a massive study of nearly 3,000 Country music fans we’ll be fielding in January. We’ll use it all to show how they use radio and other media; the things they love, the things that have changed – and those that haven’t. We’ll employ video segments from the Zoom interviews to underscore our findings about their deep relationships with Country music. We look forward to sharing it at CRS.”

CRS will be held Wednesday, February 23 through February 25, 2022.  Registration for CRS 2022 is open and available for purchase at www.CountryRadioSeminar.com.

CRS 2022 will feature a jam-packed schedule that includes Country Radio Seminar’s most anticipated events, including educational panels, networking, and workshops designed to provide instant, actionable takeaways. More details surrounding this year’s agenda will be released in the coming weeks.

For more information, visit www.CountryRadioSeminar.com