Boston Radio: Ken Laird Named OM At Audacy's WEEI-FM

On the job since August 2021, Jeff Richard is out as program director at Audacuy's sports WEEI 93.7 FM.  In his place the station has promoted Ken Laird to the position of Operations Manager.

The change was first reported by columnist Chadd Finn at Boston.com:

Jeff Rickard’s time as WEEI program director didn’t last long. Per Audacy memo, he’s headed back to Indy. pic.twitter.com/brjvDPE6Xv

— Chad Finn (@GlobeChadFinn) January 19, 2022

Jeff Rickard

Richard joined WEEI-FM last August arriving from Emmis' WFNI-in Indianapolis. Richard started with Emmis as a part-time host and programming advisor before being tapped to take over programming duties full time in August of 2018. Rickard began hosting the Fan Morning Show in May of 2019.

Prior to joining WFNI, Rickard has hosted shows regularly on a number of Sirius XM’s sports channels, including NFL Radio, ESPNU, MLB Network Radio, Mad Dog Sports Radio and Fantasy Sports radio. 

Rickard’s first major programming job came in Salt Lake City where he led KKFN to consistent ratings and revenue success.

Personal announcement: I have accepted a new title of Operations Manager of @WEEI working under the great @mikethomasmt8. I will unfortunately be stepping away from an everyday role on @TheGregHillShow, but we will begin an exciting search for my replacement immediately!

— Ken Laird (@KenLairdWEEI) January 19, 2022

Ken Laird

Laird has been Assistant Brand Manager since Rickard's arrival at WEEI-FM.  

Laird broke into radio as an intern at WEEI in 2001. After graduating, Laird moved to Pittsburgh and climbed the ladder at ESPN Radio 1250, eventually hosting a nightly talk show while covering the Steelers and Penguins. Also served as ESPN’s national Steelers correspondent during this time. 

In 2011, Laird joined the Pittsburgh Tribune Review as a reporter and daily web-radio host on TribLIVE Radio. 

He then re-joined WEEI, holding various producer and contributor roles before eventually becoming morning drive executive producer and update anchor.