Among the sites with the biggest falls in traffic compared to last October were politics-focused thehill.com (37.8 million visits - down 73%) and recent Axel Springer acquisition, politico.com (37 million visits - down 65%).
The U-K Press-Gazette reports both sites likely benefited from a surge in interest for US election-related news last year, as would have Newsweek.com, the site that recorded the biggest year-on-year drop in October (21.7 million visits - down a staggering 149%).
Looking at the top ten sites for volume of visits, only MSN and Yahoo! Finance saw any year-on-year growth. MSN had 341.8 million visits - up 2%, while visits to Yahoo! Finance were up 7% compared to October 2020 at 164.7 million.
The rest of the leading sites saw falls in traffic.
The number of people accessing washingtonpost.com was down 53% (115.8 million visits), while the number of visits to cnn.com (364.3 million) was 38% lower than in the same month last year. Like-for-like comparisons will have been affected by the surge in traffic last year due to the Covid-19 pandemic and the US presidential election.
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