Paramount Network’s “Yellowstone” came galloping back to TV after more than a yearlong absence as its two-part Season 4 premiere on linear TV soared to 14.7 million viewers in Nielsen’s L3 ratings without any boost from streaming, reports Variety.
The neo-western ensemble drama, anchored by Kevin Costner as a wealthy rancher, had its Season 3 finale in August 2020. Sunday’s Season 4 premiere already impressed by delivering nearly 8 million linear viewers in Nielsen’s live-same day ratings.
“Taylor has created a cinematic experience that our remarkable cast led by Kevin Costner brings to life in a way audiences can’t get enough of and we are excited to deepen our relationship with him and capitalize on this tremendous momentum by building out the ‘Yellowstone’ franchise together,” he added. “Mayor of Kingstown” and “1883” are first-up from Sheridan’s exclusive multi-year pact with MTV Entertainment and ViacomCBS, which includes scripted and procedural series for streaming and linear.
As of now, the show stands as the #1 series of 2021 across all television— which includes broadcast, cable, and premium networks, and it is the most-watched season premiere on cable since “The Walking Dead” in 2017.
The 14.7 million figure is up 58% compared to “Yellowstone’s” Season 3 premiere (9.3 million) and the show’s premiere simulcast across Paramount Net, CMT, Pop and TV Land is up 66% compared to its Season 3 premiere (12.7 versus 7.6 million viewers). When looking at the figures from the Season 4 premiere on Paramount Network alone, the drama is up 10.5 million total viewers— 60% in comparison with its Season 3 premiere (6.5 million). In terms of the target, ages 18-49 demographic, it is up 64% in ratings (4.19 versus 2.56).
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