Cumulus Media rebrands WBHT-FM/Wilkes Barre, PA has rebranded as "Hot 97.1." The CHR station, formerly known as 97.1/95.7 BHT, will continue to simulcast on 95.7 FM in the northern region.
Cumulus Wilkes Barre also launched Hot 97.1's new website today at www.Hot971radio.com.Cumulus Wilkes Barre-Scranton VP/Market Manager Chris Kenney said, "Listeners will feel the energy and excitement Hot 97.1 brings to the market. The hottest music, live and local content, along with community involvement. That's Hot 97.1."
Program Director and air personality Valentine added, "Excited to turn the page on the next chapter in the evolution of the legendary 97.1 FM. The Hot 97.1 brand reflects what we are... Hot! A hometown station that is the home of the hottest music and artists."
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