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Tuesday, November 16, 2021

FCC's Simington Urges Caution On Media Ownership Rules


Commissioner Nathan Simington thinks the FCC should wait rather than make more changes to media ownership rules just now.

He calls it a strategy of “purposeful nothingness,” according to RadioWorld.

Simington, a Republican who has been on the FCC for 11 months, came across as a big fan of radio when he gave a pre-recorded talk to the Massachusetts Broadcasters Association last week. And he said he “loves” working with Chairwoman Jessica Rosenworcel and that they have “got a lot done together on a bipartisan basis, and I think we’ll get a lot more done.”

Nathan Simington
On the subject of the refreshed 2018 Quadrennial Review, he didn’t comment directly on specific proposals, but he seemed to suggest he would resist moves to tighten up rules under the expected Democratic majority. Using a baking simile, he asked, “How about we let the dough proof a while?”

He said that with a newly constituted full commission, “We risk whipsawing back into the pre-Pai world, or, worse, ratcheting further back in the other direction. … Broadcast groups whose market caps vanish into a rounding error of big tech media platforms have to be permitted the space and time to compete. To discover business models that differentiate their offerings and grow audiences. To create scale efficiencies that allow them the flexibility to compete with digital-only platforms. To sell their bread.”

On the power of localism in broadcasting, he said, “Radio broadcasters have expanded their role to become ombudsmen between local communities and institutions, and this is nowhere more true than it is in communities where the most common language is not English. … Google and Facebook don’t have stringers outside of city hall sniffing out corruption, hurricane evacuation routing, or staffing for informational access to local community resources anywhere in their product development path.”

In language that would make any broadcast licensee proud, the commissioner talked about the “irreproducible technological advantage” broadcasters have thanks to their “durable, hardened communications infrastructure.”

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