CUMULUS MEDIA has announced the launch of Christmas 104 WWIZ-FM, The Valley’s Christmas Station, an all-Christmas radio station bringing holiday cheer and the season’s best Christmas music to the Mahoning Valley.
Christmas 104 debuted today at 12:25pm on WWIZ-FM, previously programmed as “Z104, The Valley’s Goodtime Oldies” station. “We Need a Little Christmas” by Percy Faith and His Orchestra kicked off the festive and familiar lineup of holiday tunes, which will run through year-end on WWIZ-FM.
Bill Kelly, Vice President/Market Manager, Cumulus Youngstown, said: “We simply want to lift people’s spirits and this is the best way we know how. Santa’s vaxxed and he’s ready to go!”Charley Connolly, Operations Manager, Cumulus Youngstown, added: “Even before Labor Day, we got calls and emails from people asking when we’re flipping. We’re just giving them what they’re asking for!”
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